Happy Holidays

Another year has come and gone(almost) and we're excited for 2010 because this year certainly seems to be ending on an upward and positive note! :)

We'd like to thank everyone that has helped play a part in Mediabarn's growth this past year and look forward to continuing our success together next year.

We wish everyone a safe and happy holiday season and look forward to another successful year in 2010!

Also, if you haven't already seen our Holiday Card you should hurry up and check it out for any last minute gift ideas, recipes and stress relievers! We're hoping "The Cure" will help make an otherwise stressful Holiday Season go a little smoother for everyone this year! Or if you've been good and have already done all of your shopping, there are some yummy elixirs you can try!

Happy Holidays from all of us at Mediabarn!

DC Design Babes Event Tomorrow Night!


Halloween's upon us again and it's time to get out all of your spooky gear! Come join us and the DC Design Babes as we host their DCDB Halloween Party! The event is tomorrow night, October 29th, so hurry up and register!

We hope to see everyone there, should be a howling good time! :)

Uplifting Athletes is getting some great press coverage.

The Boston College Chapter of Uplifting Athletes got a mention during ESPN's College Game Day this past week as they were spotlighting BC's defensive star Mark Herzlich's battle with cancer. They have also been mentioned in the USA Today and the Wall Street Journal in the last few weeks. (http://upliftingathletes.org/bostoncollege/)

Any press is good press, but good press is great press. We're glad we can help Uplifting Athletes continue to make a difference.

4-H National Science Experiment – Biofuel Blast: Get your results in!

Throughout the month of October, 4-H is collecting the user's experiment data for their 4-H National Science ExperimentBiofuel Blast. In preparation for that, we've created a Flash 'quiz' to collect all the user data. A new database table handles the results and ties into the previously created registration table. It was a pretty straight forward assignment, but shows the great potential Flash has as a serious application Front-end.

(Ask us about our Flash Dash Board projects!)

We are proud that we could help support the 4-H organization.

Little UX Participants in the Office


This week our UX Lab hosted over a dozen kids for one-on-one usability testing. Recruiting and testing 3-5 year olds can be a challenge to the most seasoned researcher, but here are a couple tips that we have found reduce the risky aspects of testing kids.

  1. Don't recruit children that don't know how to use a computer, unless you want to see the right mouse dialog repeatedly throughout the session.
  2. Ask what the child uses at home for an input device, as laptops dominate sales, many kids have used trackpads, not mice. If you are testing using a desktop, you can purchase USB trackpads.
  3. Be prepared for bored siblings, young and old. Have distractions for other children that might be coming along, if you don't have something for them to do, they will certainly try to "help" their siblings.
  4. Recommend to Mommy or Daddy that it might be a good idea to potty break right before going in.
  5. If you need to test over lunch hours, remind parents that they might want to schedule lunch early, or a late morning snack to help avoid meltdowns.
  6. Keep the sessions short. 30 minutes max for under 6.
  7. Balloons for good listeners.

Sure, even with these guidelines we had tantrums, potty emergencies, a couple tumbles, but we had a blast. (and so did our client!)

Testing children requires patience, sure. But to be good at it, it requires a sense of humor and more importantly a sense of adventure.

A silver lining on the current job market?

I recently came across an article on The Work Buzz that provided some interesting figures on current trends happening in today's job market. It shows that half of the workers who were laid off in the last three months have already found new jobs! And, more than half were able to either maintain or even make gains with their new salaries! This seems to be in line with what we're currently seeing here as well, which only reinforces their statistics. This should definitely be great news to the many still out their looking to find their next great thing! Hang in there folks, it looks like we're slowly turning things around!

Here are some of the other interesting facts at a glance:
Changes in Pay
Looking at workers who were laid off in the last 12 months and found new jobs, more than half (56 percent) reported they were able to negotiate comparable or higher pay for their new positions. Forty-four percent of workers took a pay cut, down from 49 percent in March.

Transferring Skills to Other Industries and Fields
Workers reported they are applying their skills to new areas. Similar to the last survey, 38 percent of workers who were laid off in the last 12 months and landed new jobs said they found work in a different field than where they were previously employed. Of those workers, the majority said they really enjoy their new positions.

Relocation
Workers are no longer just looking for positions in their own backyards. One-in-five workers (20 percent) who were laid off in the last 12 months and found jobs relocated to a new city or state; up from 13 percent in March. Of those who are still looking for employment, 44 percent reported they would consider relocating for a job opportunity; up from 39 percent in March.

Starting a Business

An increased number of job seekers have adopted an “if you can’t find a job, create one” way of thinking. Nearly three-in-ten workers (29 percent) who have not found jobs are considering starting their own business; up from 25 percent in March.

Altering Appearance
The competition for a smaller number of jobs is driving some workers to alter their everyday appearances in hopes of making a stronger impression. More than a quarter (28 percent) of workers who were laid off in the last 12 months said they have changed their appearance to make themselves more attractive to potential employers. Fourteen percent said they have lost weight, 8 percent have changed their hair color or hairstyle and 5 percent are dressing to appear younger. Teeth whitening, enhanced makeup and cosmetic procedures were also cited.

StaySafeOnline.org Launches Updated Section: National Cyber Security Awareness Month (NCSAM)

StaySafeOnline.org launches updated and expanded section: National Cyber Security Awareness Month (NCSAM)

National Cyber Security Awareness Month (NCSAM), conducted every October since 2001, is a national public awareness campaign to encourage everyone to protect their computers and our nation’s critical cyber infrastructure. This year's theme is "Our Shared Responsibility".

The expanded section now contains an events calendar, links to become an official endorser, and collateral material downloads.

Also check out the newly redesigned Top Tips page.

Uplifting Athletes adds Boston College Chapter.

We couldn't be happier with the feedback we've been getting on the success of the Uplifting Athletes site.

We are please to announce that they have added a new chapter to their cause and site...

Boston College

Adding the new chapter to their existing site was fairly easy since we're using Drupal to manage the site. We look forward to adding many more chapters to the site in the near future.

DC Design Babes Event - June 25th


Mediabarn is a proud sponsor of the upcoming DC Design Babes Event next week! Hope folks can make it downtown for some networking and a good time with friends! Looking forward to seeing everyone! Click here to register!

Mediabarn Launches the New SIIA.net Redesign


Another successful launch! The Software & Information Industry Association launched its redesigned web site last week (SIIA.net). Mediabarn was privileged to have partnered with SIIA to help with the user experience, design and development of the site. The project was definitely a team effort, with Mediabarn joining forces with not only SIIA, but Metisc as well, a Joomla! shop in Australia. Loved the early morning status calls!

The new SIIA.net is not only more organized with a cleaner design, but also has a dynamic site structure that can easily be expanded on. Just about all of the site is driven by a single custom Joomla! template. The dynamic nature of the template allows for content blocks, widgets, modules to be easily placed throughout the site with minimal effort.

Congrats SIIA!

IE 8 is fast upon us - NOW WHAT!?

I'm actually pleased with the news that MS is pushing Internet Explorer 8 (IE 8) as an automatic update.

Have you been using or testing your sites in IE 8 yet? If not, you need to be! The numbers aren't that high yet, but I bet they will --thankfully-- be increasing rapidly.

Why thankfully? Well, mainly because IE 8 supports (almost) all of the CSS2.1 specification. For full details check out quirksmode's CSS Compatibility Chart. This means, in theory, that a single set of CSS can be written and --drum roll please-- it will render correctly in IE 8.

Wait! Wait! Wait! Stop the dancing...


...what about that little button there? Yes that one, right there, the "Compatibility Button"! Holy Toggle Switch Batman, why would I want to render a site in IE 7 'mode' in IE 8?

Well, for one thing, not every site is well maintained and it may be a while before people get around to updating their code to work in IE 8. This toggle switch may make your site more palatable to new IE 8 users.

Why do they need to update their code, you ask? There are several ways, that we won't get into here, to get older versions of IE to render 'correctly' - meaning: look the same as more compliant browsers. These 'hacks' or work-arounds will make IE 8 render incorrectly. Hopefully, your work-around of choice has been to use conditional comments to deliver separate CSS files to IE 7 or older. I have been for a while, so I'm really not able to speak to how to un-hack or add-a-hack your CSS if you've been using other methods.

If you have been using conditional comments, simply updating your conditional statements to exclude IE 8 from receiving the custom IE CSS takes only a few seconds. Something like this will do:
< !--[if lte IE 7]-->

Now, to prevent people from using that little IE 7 Toggle Switch and potentially setting your site to always render as IE 7 (and not just for them), add this bit to your document head:

< equiv="X-UA-Compatible" content="IE=8">

This should fix you right up, assuming you're coding valid HTML and CSS to start with. You'll still have to deal with IE 6 & 7 for a little bit longer unfortunately, but the light is at the end of the tunnel now.

--"And now," cried Max, "let the wild rumpus start!" *

NCQA Accrediation and the UXL

We love that the National Committee for Quality Assurance (NCQA) has added a usability testing component to their accreditation process. They are giving insurance companies credit toward accreditation just for testing their websites. This will improve the quality of the interface for all of our insurance company's online presence, yeah!

Mediabarn launches new NCSA site redesign and C-SAVE section.


A little under 6-months after delivering the initial site redesign for the National Cyber Security Alliance's StaySafeOnline.org site, we've done it again.

The initial project utilized an existing design from another firm. Mediabarn made some minor tweaks to the existing designs focusing on content organization and usability issues. We developed the site in Drupal, an open-source CMS, launching in late 2008.

Since the initial launch we have continued to support NCSA with their site content needs and adding several bits of new functionality.

The latest redesign brings a major new face lift to the site without changing the overall structure of the site and it's navigation. None of the content stored in the Drupal CMS was effected by the new design, requiring zero republishing of content. The new design was delivered as fresh Drupal Theme, actually a Zen sub-theme, in under 2 months from concept to completion.

With this redesign we also launched a new site section, Cyber Security Awareness Volunteer Education Program (C-SAVE) .

This project was and continues to be extremely fun to work on. Look for more on this project in the near future. Make sure you check them out.

Consumer Guide Automotive is live!


We are so pleased to announce that the redesigned Consumer Guide Automotive site has launched. Mediabarn partnered with HowStuffWorks to help create a new UI and design - it was a really fun project to work on! Check it out here and start car shopping!

Mediabarn talks it over with Students from Penn State

Today Media Barn met with students from Penn State's IST College, to give them a tour of our business. We also did a UI test exercise where we plucked students from the group and had them walk through one of our recent launches, while the rest of the team watched. We had a great time, they were a bright group.

Mediabarn launches Uplifting Athletes


Today we are proud to announce that we launched the first phase of Uplifting Athletes' website. Uplifting Athletes is an organization that aligns college football with rare diseases and raises them as a national priority through outreach, research, education and advocacy.

HowStuffWorks.com nominated for SXSW Interactive Award!


Mediabarn is so excited to announce that our client HowStuffWorks.com was chosen as a finalist at the SXSW Interactive Awards! We're really proud to have partnered with them on this redesign. Winners announced March 15th. Crossing fingers!!

Get Ready College Grad's!

Graduation is drawing near and it's almost time to get out there in the job market! Let me guess, you're concerned because the unemployment lines are long and the economy is spiraling out of control, right? Don't fret, you may actually be positioned to have a better chance in these tough times due to shrinking budgets and clients more willing to take risks in order to get their work done!

Although companies in the finance sector (Lehman Brothers, Merrill Lynch) took a major hit, there are still entry level positions to be had all over. And here's how.

1)
Employers are looking to cut corners and are willing to take more chances more than ever with younger talent. So do some research and uncover your worth and price yourself aggressively.

2) Prepare yourself for the face-to-face interview. Since your employment history is limited, identify personal qualities and examples to discuss in how you can make a difference. See previous blog post for pointers.

3) Stand out....in a good way. Consider a well written personalized cover letter to go along with your resume. Consider the color, layout and design of both your cover letter and resume. Don't go over the top, but there's something to be said for a nice well written and nicely laid out resume. Please be sure to spell check.

4)
If you're lucky enough to have been one of the few chosen for a face-to-face interview, go the extra mile and wear a suit. It's ALWAYS better to be over dressed then under.

5)
If you've played your cards right, you probably have some internship experience. Definitely use that to your advantage. Be sure to highlight any similarities you may have with the job description you're applying for. Those who are already acclimated to the workplace are more likely to have a leg up on the competition.

6) Clean up your online presence (myspace/Facebook/bebo). Most employers will do their research these days and the last thing they want to see is embarrassing pictures from your big frat party the weekend before.

7)
Be sure to go beyond the College and University Career Centers. Definitely use it as one of your many vehicles, but don't rely on just one vehicle. Try placement agencies to help find you a jr. position. Even if they can't find you your dream job, they can hopefully find you something within your target industry. The more people you have working for you the better.

8) Tap your parents network. Don't be afraid to use your parents and their friends. Besides you're probably a pro at it by now, so why not use that expertise for a good and rewarding reason for once.

9) There are jobs out there for you, it just may not be in your backyard. So be ready to relocate and don't be shy to search and apply for openings in other cities and keep you options open.

Overall, don't let all of the bad news get you down. Remember, if you're talented, hardworking and persistent, there's a job out there for you. It's just a little harder to find these days, but they're out there!

Good luck and remember to stay positive!

8 Tips for a Successful Negotiation

Regardless of whether you're trying to negotiate through a contract, a fee with a client, or a rate increase, the premise behind my tips are guaranteed to help navigate these sometimes treacherous waters. Since my friends, family and consultants are continuously asking me questions like, "How can I make more money?" or "How do I know I can't be making more?" in this scenario, I'll use the example of negotiating a base salary or increase. If you're already in a job or interviewing for a new one, the following tips should help make your next review or interview an enjoyable and rewarding one!

1) Timing is key. If you're in an interview, don't blurt out your salary requirements, wait until you're asked. Remember, you need to approach this topic cautiously and where possible, practice patience. If you're goal is an increase, don't wait until you've had "enough" before you barge into your managers office demanding a raise. That will never work!

2) Be prepared. The more prepared you are to have this conversation, the less money you'll end up leaving on the table, period. Make sure you take the time to do your homework and come up with a fair benchmark in your mind that you'd be content with. Then think about one that is slightly higher(+/-10k) and be prepared to discuss this figure and keep the lower one as you absolute minimum. Understanding the average salary for your particular job type is crucial in determining your approach. Here are some popular places online to check your worth. I suggest using these sites as a simple check, not as your main determining factor of whether you deserve a raise or not. Everyone's case will be different.

- salary.com
- monster.com
- careerbuilder.com

3) Get to know your manager. Understanding where your manager's stress points lie is pivotal in positioning yourself for a higher base salary. Even if your boss or potential boss seems cool as a cucumber, they're inevitably going to have areas of stress, trouble spots or concerns(hopefully they don't involve you). If you can identify those key areas, then voila, you've just identified your new goals for the next quarter! If for whatever reason you're not positioned to achieve those goals, then figure out other indirect ways in order to achieve a similar result. The idea is to show that you've proactively identified some key areas for improvement and are thinking of ways you can help make an immediate impact. And here's the beauty, coincidentally, they'll just so happen to be aligned with your boss' goals as well!

4) Put your game face on. Okay, so you've completed your research and identified some key areas, so now it's go time. Take the initiative and set up a time to meet with your manager. A good way to go about this is to mention that you'd like to sit down and discuss your personal and professional goals together. In your meeting, you may want to start off with expressing your passion regarding your position and role within your organization. Feel free to get creative here. For example, expressing your dedication to the team, overall company or product or service that you offer. The reason I suggest beginning with this type of approach is, you don't want this negotiation to backfire and to somehow be misconstrued as your way of expressing that you're unhappy. Always keep it positive.

5) Keep your cool. If you're anything like me, you tend to start speaking very quickly when things begin to heat up. You need to remember that this is your chance to prove yourself, to assure your boss you're ready to step up, so it's imperative that you act like it. Don't rush through it, because acting nervous or unsure of yourself doesn't exude a sense of confidence! And believe me, if you're giving the impression that you're unsure that you deserve a higher salary, why for one second would you think you'd get it? So take your time and get through all of your points while speaking slowly and clearly. At the same time remember to stay on track and keep your points and responses concise. And at all costs[very important], don't get confrontational, defensive or argumentative. Keep your emotions in check and stay in control at all times. ALWAYS remain professional and positive.

6) Okay, you've got 'em in your sights. Hopefully at this point things are progressing nicely and you've been able to express the desire for an increase. Chances are, one of the following three scenarios will happen, 1) The most likely case is that you've caught your boss off guard and they'll ask what type of money you're looking for, or 2) They're bright and picked up on your hint on why you wanted to meet in the first place and are prepared to offer you something, or 3) for many number of reasons, the door is shut on any possible increases. If #1 occurs, never and I mean NEVER, be the first to throw out a figure. It immediately gives away any and all leverage you may have had. If #2 occurs, never commit or agree right away, even if it meets your goals. Remember that everything is negotiable. However if #3 occurs, don't freak out(see Tip 5). Especially in these difficult economic times, increases are difficult to come by. So if there's no budget for a base increase, use it as leverage to get other perks. Additional vacation, stock options, signing bonuses, expense accounts, profit sharing, and performance raises are only some of the perks that can make up for actual cash compensation.

7) Now we're in business. We're going to go ahead and assume that our fabulous tips have uncovered some extra cash or perks for you. Congratulations! However in some cases, this is where things may start to get a little confusing. Don't feel like you need to sign or commit on the spot because it's perfectly acceptable to redline any employment contracts. Simply ask for time to review it closer and when you get home, feel free to mark that bad boy up to your liking. This is especially the case if your salary goal has not been fully satisfied. Keep in mind that there's always some give and take with any contract. Don't feel like you're ever locked in, just about everything in a contract is negotiable and don't let anyone tell you different.

8) Not seeing eye to eye? If you're following these tips to the tee, you've already mentally set a fair salary goal in mind. However, if things are way off base with your employer's expectations, you have to be prepared to walk away. So make certain you have a backup plan for this scenario. Although this is not ideal, this method can sometimes be rewarding if the employer caves and reconsiders. Regardless of what happens, end things professionally and on a good note. It's a small world and word that you lost your cool can and will travel fast!

Good Luck and feel free to post your own ideas, tips and results from your own experiences!

Scrolling and Ad Blindness

Ad Blindness is a phenomenon commonly found with eye tracking research. Ad blindness also includes “right rail” blindness, a similar occurrence due to the placement of tower and stamp-shaped ads loaded up in the right column of a webpage. Rebeka Sedaca wrote about reclaiming the right rail in 2006.

As seen in many of our tests, right rail blindness can also be linked to user behavior; e.g. the use of the mouse scroll wheel. In a website usability and eye tracking test at mediabarn, we noticed an avoidance of the right rail column. Upon further inspection, what we noticed was a behavioral difference between those who used the scroll wheel on the mouse while scanning the page, and those who used the mouse to move scrollbar of the Web browser. Users who used the scroll wheel remained focused on the main content of the webpage, while users who used the mouse and scrollbar looked away from the main content, scanned to the right, and positioned the cursor on the browser’s scrollbar. Although this action was quick, this change in focus allowed for a greater possibility for these users to notice the content in the right rail. Our test data, although small in sample, showed scrollbar users had more fixations over right rail elements than those who used the scroll wheel. Or, in other words… the scroll wheel was doing its job, making scrolling easier for users and allowing them to stay focused on the content they wanted.

Because these behavioral findings were not the focus of the study, there were no follow up questions with the participants regarding this behavior or whether they noticed the content in the right rail or not. However, it does illustrate that the use of technology (e.g. the scroll wheel on the mouse) can impact how people use and view a webpage. Therefore, as technology advances, new tools and user behaviors are introduced, and as these tools and behaviors become more common place, then page layout design can also be impacted, evolve and change.

Today, many blog layouts have reclaimed the right rail, as Sedaca wrote, by placing local navigation links in the right column of the page. But, how else might technology and user behavior change page design and layout? We look forward to observing what’s ahead.

2009 SIIA CODiE Awards

Keith Deaven and Jason Pentecost have been asked to judge the CODiE Awards!
The CODiE Awards hold the distinction of being the industry’s only peer-reviewed awards program, which provides member companies with a unique opportunity to earn praise from their competitors.